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To some people writing comes as second nature, so it's with no wonder Katrice pursued a career in journalism.
Her most recent role before establishing Write Communication was as a Senior Press Officer for the Department of Health's Medicines and Healthcare products Regulatory Agency (MHRA) in the United Kingdom.
Obtaining extensive experience in proactively generating positive press coverage, Katrice understands the importance of concise and timely messaging.
With a Bachelor of Communication and Journalism degree under her belt, and more than 15 years industry experience, Katrice's professional approach and expertise guarantees a balanced, honest and clear message gets delivered.
Our mission is to ensure you get the 'write' message to the 'write' people at the 'write' time.
We can work with you on a single project, such as a one-off press release or we can provide a complete strategic communication package tailored to your requirements.
But getting the right message to the most appropriate journalist, who will reach your target audience is a science. Katrice at Write Communication is a qualified journalist so she knows what makes something newsworthy. She understands the importance of getting your key messages across in a timely, positive and credible manner. Understanding the media is platform that cannot be controlled, unlike paid advertising, or an editorial piece, means that a press release or ‘story’ has to be pitched in a way that is captivating and newsworthy. Having a spokesperson briefed for interviews and providing photo or filming opportunities is another way Katrice can help maximise your opportunity at engaging with the media.
No charge consultation.
It’s not as easy as simply informing the journalist at your local newspaper of the ‘who’, ‘what’, ‘when’, ‘where’ and ‘why’. It’s about making YOUR story stand out among the hundreds of emails that the media receive on a daily basis. It’s offering a story that can be used without requiring a lot of additional time being spent on it. It’s also about providing an incredible, high quality image, or offering the journalist an opportunity to get one. A professionally written media release is far more likely to grab the attention of a journalist, and has a much higher chance of being used.
Informing management, staff and customers of an important or sensitive issue within your business can be simplified by the use of a briefing document. A briefing document provides accurate and prompt information on a subject or topic along with any background knowledge that gives context to the issue. Briefings can be used as preparation for media interviews, to influence the decision makers or to provide an informed solution to a problem. They include analysis of the issue and identify any sensitive aspects that may have an impact on you, your team or your business.
Question and Answer documents, or Q&A’s as they are more commonly known, are an essential component to any media relations plan, however they can also help to outline and answer more difficult questions regarding an issue that may be topical within your organisation. As with a briefing document, they are an excellent tool for use when preparing for an interview with a journalist, or to accompany a press release. And they are a way in which you can incorporate your key messages into your responses.
Occasionally, something happens that requires you to step outside your comfort zone and up onto the podium to give a speech. A good speech can make all the difference when it comes to getting your listeners onside or rallying support for your organisation. At Write Communication we can help you identify your topic and message. We can shape a compelling speech that will capture and inspire your audience. And we can support you with delivery, so that it sounds effortless, like you’re having a conversation with a friend.
Every successful business venture needs a website, a social media page (or two or three) and usually ongoing blogs. You might need to provide editorial or advertorial for ‘hard-copy’ advertising as well. Katrice can write to most genres and knows how to make a written piece of work engaging, informative and to the standard of the end user.
Whether it is content for your website or an occasional article in a local bulletin, Katrice will ensure the copy is concise, strategic and within word count.
With years of experience working in newspapers, magazines and in a busy press office environment Katrice can edit any type of document, content or copy to a very high standard. She can also assist with alternative wording ensuring your content is concise. Correcting errors in writing, such as grammatical, spelling, punctuation and other language mistakes as well as running a fact-check is all part of the proofreading and editing services that Write Communication can provide.
"Finally! After years of searching, I have found a writer who understands how important quality is. Writing is a collision between science and art - and Katrice, your style perfectly encapsulates the value of strategic writing.
"Content and PR is a critical component for any business in its bid to secure a competitive advantage, and you clearly understand how to tell a story in a way that resonates with readers. Your adaptive style means your writing is of value to the corporate sector, professional services and for those seeking to inject some fun and colour into their customer communication." Tracie Sanim, Caloundra, Sunshine Coast.
"Over the past decade I've had the pleasure of working with Katrice and I've found her to be a very dedicated and creative soul who writes exceptionally well. She performs well under pressure and gets things done effortlessly. Katrice has exceptional communication and interpersonal skills and is a delight to work with." David Hopper, Buderim, Sunshine Coast.