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who's 'write' anyway?

Journalist, journalism, communication, write communication, Sunshine Coast, Caloundra.

The 'Writer' - Katrice Schomburgk

To some people writing comes as second nature, so it's with no wonder Katrice pursued a career in journalism. 

Her most recent role before establishing Write Communication was as a Senior Press Officer for the Department of Health's Medicines and Healthcare products Regulatory Agency (MHRA) in the United Kingdom.

Obtaining extensive experience in proactively generating positive press coverage, Katrice understands the importance of concise and timely messaging.

With a Bachelor of Communication and Journalism degree under her belt, and more than 15 years industry experience, Katrice's professional approach and expertise guarantees a balanced, honest and clear message gets delivered.

Local, writer, media relations, communication planning, media release, speech writer, content.

Get it 'Write'

Our mission is to ensure you get the 'write' message to the 'write' people at the 'write' time.

We can work with you on a single project, such as a one-off press release or we can provide a complete strategic communication package tailored to your requirements.

  • Media relations and communication planning
  • Media releases and alerts
  • Briefing documents and Q&As
  • Speech writing
  • Copy, content and editorial writing
  • Proofreading and editing

marketing, public relations, marketing, Katrice Schomburgk, Maroochydore, consultant, blog writer.

The 'Write' Connections

They say it's not what you know but who you know and at Write Communication we know all the 'write' people in the know.

  • Marketing / branding
  • Public relations
  • Graphic art
  • Web design
  • Photography
  • Social media
  • Conference / event management
  • Film / TV production
  • Media training

Media relations and communication planning

There are many reasons you may want to reach out to the media.

But are you going to catch their attention?

  • Engage the local community
  • Celebrate an achievement or an award
  • Someone famous pops in for a visit
  • Launch a new product, range or service
  • Inform customers or staff about organisational issues, such as strikes, or recent disasters

But getting the right message to the most appropriate journalist, who will reach your target audience is a science. Katrice at Write Communication is a qualified journalist so she knows what makes something newsworthy. She understands the importance of getting your key messages across in a timely, positive and credible manner. Understanding the media is platform that cannot be controlled, unlike paid advertising, or an editorial piece, means that a press release or ‘story’ has to be pitched in a way that is captivating and newsworthy. Having a spokesperson briefed for interviews and providing photo or filming opportunities is another way Katrice can help maximise your opportunity at engaging with the media.

Contact Katrice at Write Communication for the best shot at getting your story into the news.

No charge consultation.

The 'Write' Service

media release, pitch, story, journalist, newsworthy, key message, editorial, interview, camera crew.

Media Releases and Alerts

It’s not as easy as simply informing the journalist at your local newspaper of the ‘who’, ‘what’, ‘when’, ‘where’ and ‘why’. It’s about making YOUR story stand out among the hundreds of emails that the media receive on a daily basis. It’s offering a story that can be used without requiring a lot of additional time being spent on it. It’s also about providing an incredible, high quality image, or offering the journalist an opportunity to get one. A professionally written media release is far more likely to grab the attention of a journalist, and has a much higher chance of being used.

briefing, informing, inform, sensitive issue, media interview, accurate, prompt, messaging, message.

Briefing documents

Informing management, staff and customers of an important or sensitive issue within your business can be simplified by the use of a briefing document. A briefing document provides accurate and prompt information on a subject or topic along with any background knowledge that gives context to the issue. Briefings can be used as preparation for media interviews, to influence the decision makers or to provide an informed solution to a problem. They include analysis of the issue and identify any sensitive aspects that may have an impact on you, your team or your business.

Q&A, question, answer, media relations plan, tool, interview, journalist, press release, key message


Question and Answer documents, or Q&A’s as they are more commonly known, are an essential component to any media relations plan, however they can also help to outline and answer more difficult questions regarding an issue that may be topical within your organisation. As with a briefing document, they are an excellent tool for use when preparing for an interview with a journalist, or to accompany a press release. And they are a way in which you can incorporate your key messages into your responses.

The 'Write' Service

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Speech writing

Occasionally, something happens that requires you to step outside your comfort zone and up onto the podium to give a speech. A good speech can make all the difference when it comes to getting your listeners onside or rallying support for your organisation. At Write Communication we can help you identify your topic and message. We can shape a compelling speech that will capture and inspire your audience. And we can support you with delivery, so that it sounds effortless, like you’re having a conversation with a friend.

delivery, inspire, blog, website, hard copy, editorial, engaging, publications, articles, newsletter

Copy and content writing

Every successful business venture needs a website, a social media page (or two or three) and usually ongoing blogs. You might need to provide editorial or advertorial for ‘hard-copy’ advertising as well. Katrice can write to most genres and knows how to make a written piece of work engaging, informative and to the standard of the end user.

  • Publications
  • Articles
  • Newsletters
  • Websites
  • Editorial
  • Advertorial
  • Blogs 

Whether it is content for your website or an occasional article in a local bulletin, Katrice will ensure the copy is concise, strategic and within word count.

Advertorial, blog, proofreading, editing, newspaper, magazine, press office, content, copy, writing.

Proofreading and editing

With years of experience working in newspapers, magazines and in a busy press office environment Katrice can edit any type of document, content or copy to a very high standard. She can also assist with alternative wording ensuring your content is concise. Correcting errors in writing, such as grammatical, spelling, punctuation and other language mistakes as well as running a fact-check is all part of the proofreading and editing services that Write Communication can provide.

who got it 'write'?

Splash Marketing and PR

Splash Marketing and PR in Caloundra. Tracie Sanim

"Finally! After years of searching, I have found a writer who understands how important quality is. Writing is a collision between science and art - and Katrice, your style perfectly encapsulates the value of strategic writing.

"Content and PR is a critical component for any business in its bid to secure a competitive advantage, and you clearly understand how to tell a story in a way that resonates with readers. Your adaptive style means your writing is of value to the corporate sector, professional services and for those seeking to inject some fun and colour into their customer communication." Tracie Sanim, Caloundra, Sunshine Coast. 

Hopscotch Consulting Group


"Over the past decade I've had the pleasure of working with Katrice and I've found her to be a very dedicated and creative soul who writes exceptionally well. She performs well under pressure and gets things done effortlessly. Katrice has exceptional communication and interpersonal skills and is a delight to work with." David Hopper, Buderim, Sunshine Coast.

Proudly a member of the Caloundra Chamber of Commerce

This is a picture of the Caloundra Chamber of Commerce logo. Write Communication is a proud member.

Call us on 0422926232 and we'll help you to get it 'write'.

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We'd love to chat with you about how to put together the 'write' communication package for your needs.

Write Communication

Caloundra West, Queensland, Australia

0422 926 232